After an intense work, the team of Development of Product in collaboration with other areas of Quality, Marketing or Production among others, the 3.60 Task Chair has been launched to the market.
They have been 2 years of research in a totally innovative concept on the market, bet on a sure thing that it will suppose a revolution for the user.
But so much effort cannot depend only on a good product, so it has also developed powerful Marketing and Communication campaign to announce and try the amazing 3.60.
The most important actions to emphasize the 3.60 Task Chair are:
• Microsite with the information of the chair will lodge. This microsite has an innovative, technical and attractive design.
• Video: the commercial video that catches the attention of the spectator and transmits the emotions of the product; another video that highlights the innovative and technical character of the chair, underline the process of product development; and a third that explains in a didactic way, the 3.60 ajustments.
• A catalogue with images that the product highlights and that summarizes the benefits of the new dynamic balancing system of 3.60.
• Technical features.
• The Tecnalia quality mark certificate.
• Biomechanic and ergonomic analysis of the task chair.
• 2.0 Communication.
These actions pretend to present 3.60 in an attractive way and to raise a strong interest in this Task Chair. But, undoubtedly, the best marketing tool will be … to test the chair. The conviction will be absolute.